About the program:

Marketing doesn’t have to be daunting. In this insightful session, Carol will demystify what it means to have an author brand, how it’s much more than a logo and web presence, and why it’s foundationally important to do the thinking behind what you want to stand for. We’ll discuss how to apply archetypes to define your unique brand and the components of an author’s brand framework. We’ll also walk through some real-life examples to show the importance of consistency in visual branding.

About Carol:

CAROL VAN DEN HENDE is an award-winning author who pens stories of resilience and hope. Her novels Orchid Blooming and Goodbye, Orchid series are inspired by wounded veterans and have won 20+ literary awards, including the American Fiction Award, IAN Outstanding Fiction First Novel Award, and 2020 Royal Dragonfly for Disability Awareness. 

Buzzfeed, Parade,  and Travel+Leisure named “heartwarming, heartbreaking” Goodbye, Orchid a most anticipated read. Glamour Magazine recommended this “modern, important take on the power of love.” The International Pulpwood Queens, selected Goodbye, Orchid as a 2022 Bonus Book-of-the-Month.

Carol’s mission is unlocking optimism as a writer, speaker, strategist, Board member and Climate Reality Leader. One secret to her good fortune? Her humorous husband and teenaged twins, who prove that love really does conquer all.

Please sign up for Carol’s newsletter at carolvandenhende.com/contact or linktr.ee/cvdh