Shelley Adina: Plotting Your Author Career
Are You an Author or a Business—or Both? Part 1:Once the book is finished and released, it’s no longer about you and the page. It’s about you and your readers … and the IRS. Join USA Today bestselling author Shelley Adina, PhD, for tips on how to manage your career over the long term, including important marketing elements, a business plan, and tax structures. You'll also discover ways to make money from secondary lines of business, and consider how to plan for your literary estate after you're gone. Part 2: Marketing Close-up—Write Back-Cover CopyYour book’s cover gets your reader’s attention. Then they read the back-cover copy—where you can clinch that sale. Back-cover copy is an art form, and whether traditionally or indie published, authors need to know how to write it well. In this close-up, Shelley Adina will break down the back-cover blurb, from shoutline to hook. Our goal for the hour is for attendees to leave with finished copy for their upcoming book or query letter.
Shelley Adina is the author of more than 50 novels published by Harlequin, Warner, Hachette, and Moonshell Books, Inc., her own independent press. She writes steampunk adventure and mystery as Shelley Adina; as Charlotte Henry, writes classic Regency romance; and as Adina Senft, is the USA Today bestselling author of Amish women’s fiction. She holds a PhD in Creative Writing from Lancaster University in the UK. She won RWA’s RITA Award® in 2005, and was a finalist in 2006. She appeared in the 2016 documentary film Love Between the Covers, is a popular speaker and convention panelist, and has been a guest on many podcasts, including Worldshapers and Realm of Books. When she’s not writing, Shelley is usually quilting, sewing historical costumes, or enjoying the garden with her flock of rescued chickens.
A recording will be available for members of GSRW.
https://www.shelleyadina.com/
https://www.moonshellbooks.com/
9:00 am – Zoom link will open for casual chat and networking
9:30–10:30 am Business Meeting
10:30–12:30 pm Workshop