I am so excited to have the opportunity to share how yoga can open and balance, inspire and direct us to connect with the amazing magic of the writers soul, and sustain that magic through the in and outs of our daily life.
The Book Marketing Audit
Does it feel like you’ve tried everything to market your book and you’re not getting the sales you want? Have you read countless advice articles and purchased expensive courses promising the keys to help step up your game and you’re just not seeing the results? "The Book Marketing Audit" will teach you to stop copying marketing approaches that may be working for other authors but that just aren’t right for you. The most successful marketers don’t blindly follow someone else's advice—they leverage their own data to solve problems from within.
This presentation will discuss:
Identifying your author brand’s strengths and weaknesses
Choosing tactics based on the size and structure of your library
Technical infrastructure to support analytics
Using the right lenses to analyze, and optimize, your results
How to do targeting like an advertising pro
Prioritizing and staying on the critical path
Scaling Your Marketing Program: A Method for Authors Who are Doing Well but Could Be Doing Better
If you’re selling books profitably but you’ve reached a plateau, you need new approaches to help you scale. This session teaches smarter pattern recognition for creative, strategic, and tactical campaign optimization. Adopting a "fail better” mindset will not only earn you fresh readers—it will increase loyalty and engagement among current fans. Most of all, it will get you closer to the Holy Grail of marketing: the repeatable model.
Topics to be covered include:
Advanced campaign design, from structuring to testing
Building pro-grade tracking infrastructure to better-understand results
Scaling results on automated ad platforms (e.g., Facebook, Amazon, BookBub)
Creating connections for advanced retargeting
Newsletter sub-groupings and segmentation
Audiobook marketing strategies
Influencing tactics (e.g., scarcity, FOMO, status)
Leveraging evangelist fans to do your work for you
Note: this is not for beginner marketers—it assumes that you’ve tried several marketing tactics and that you're comfortable looking at the numbers.
About Kilby Blades
Kilby Blades is a 20-time-award-winning author of Romance and Women's Fiction and a 15-year digital marketing veteran. She managed more than $50 million in digital media advertising spend as the VP of Media and Metrics for a leading NYC marketing agency, served as CMO for a leading technology brand, and was the marketing talent behind three top crowdfunding and Shark Tank brands that raised more than $15 million combined. She is the author of "The Book Marketing Audit" and "Marketing Steamy Romance", she writes a monthly column on social media marketing for the RWA Romance Writer's Report, and she teaches courses on advanced book marketing through SixFigureAuthor.com. When she’s not writing novels, seeing movies, or drinking wine, she consults on marketing and PR to Fortune 500 companies and high-growth start-ups in the San Francisco Bay Area.
New York Times & USA Today Bestselling author Marie Force will present how to launch a series as well as how to manage several series at once.
In preparation for National Novel Writing Month, our own Hannah Haworth will lead us through a plotting workshop.
New York Times & USA Today bestselling author Eden Bradley conducts a hands-on workshop in using the five senses in their work.
Writing short isn’t always easy, but there are definite benefits to this format. Writing novellas can even make you a better writer. Bonus! Novellas are the perfect way to build up your readership and keep those readers interested and invested in the world (whatever genre you write) you’ve created while they await your next longer release.
In this workshop, we will learn the ins and outs of character creation from a side of romance we rarely hear from, a male romance reader/writer!
Some books stay with readers forever, earning a spot in their hearts and their homes. Why can't yours? Our own Jen Graybeal will discuss how memory works, story elements that stand out, the powerful magic of ambiguity, and much more.
Bring a dish to pass, your Smartphone/Laptop, a notepad, and whatever else you need. We will put our heads together to answer as many questions as possible and make sure everyone has a basic understanding of how to use Facebook, Twitter, and Instagram as an author.
SWORDPLAY FROM THE VIKINGS TO STEAMPUNK: HOW TO USE PERIOD ARMS TO DRAW BLOOD ON THE PAGE
Steaphen Fick from the Davenriche European Martail Arts School in San Jose will discuss how to use weapons and fighting to make your writing more exciting and authentic.