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Speaker: Kilby Blades

  • Willow Glen Community Center 2175 Lincoln Ave San Jose, CA (map)

The Book Marketing Audit

Does it feel like you’ve tried everything to market your book and you’re not getting the sales you want? Have you read countless advice articles and purchased expensive courses promising the keys to help step up your game and you’re just not seeing the results? "The Book Marketing Audit" will teach you to stop copying marketing approaches that may be working for other authors but that just aren’t right for you. The most successful marketers don’t blindly follow someone else's advice—they leverage their own data to solve problems from within. 

This presentation will discuss:

  • Identifying your author brand’s strengths and weaknesses

  • Choosing tactics based on the size and structure of your library

  • Technical infrastructure to support analytics

  • Using the right lenses to analyze, and optimize, your results

  • How to do targeting like an advertising pro

  • Prioritizing and staying on the critical path

Scaling Your Marketing Program: A Method for Authors Who are Doing Well but Could Be Doing Better

If you’re selling books profitably but you’ve reached a plateau, you need new approaches to help you scale. This session teaches smarter pattern recognition for creative, strategic, and tactical campaign optimization. Adopting a "fail better” mindset will not only earn you fresh readers—it will increase loyalty and engagement among current fans. Most of all, it will get you closer to the Holy Grail of marketing: the repeatable model. 

Topics to be covered include:

  • Advanced campaign design, from structuring to testing

  • Building pro-grade tracking infrastructure to better-understand results

  • Scaling results on automated ad platforms (e.g., Facebook, Amazon, BookBub)

  • Creating connections for advanced retargeting

  • Newsletter sub-groupings and segmentation

  • Audiobook marketing strategies

  • Influencing tactics (e.g., scarcity, FOMO, status)

  • Leveraging evangelist fans to do your work for you

Note: this is not for beginner marketers—it assumes that you’ve tried several marketing tactics and that you're comfortable looking at the numbers.

About Kilby Blades

Kilby Blades is a 20-time-award-winning author of Romance and Women's Fiction and a 15-year digital marketing veteran. She managed more than $50 million in digital media advertising spend as the VP of Media and Metrics for a leading NYC marketing agency, served as CMO for a leading technology brand, and was the marketing talent behind three top crowdfunding and Shark Tank brands that raised more than $15 million combined. She is the author of "The Book Marketing Audit" and "Marketing Steamy Romance", she writes a monthly column on social media marketing for the RWA Romance Writer's Report, and she teaches courses on advanced book marketing through When she’s not writing novels, seeing movies, or drinking wine, she consults on marketing and PR to Fortune 500 companies and high-growth start-ups in the San Francisco Bay Area.