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Launching Your Next Book

  • Willow Glen Community Center 2175 Lincoln Avenue San Jose, CA, 95125 United States (map)

COST: $10.00 members; $15.00 guests

Whether you're an indie author or traditionally published, launching a book takes persistence, time, and planning. Come hear authors Rich Amooi, Victoria De La O, Hannah Jayne, Eva Moore, and Layla Reyne discuss their experiences, and get tips for your next book launch.

Topics will include:

  • Working with publicists at a traditional publishing house
  • Using outside publicity resources
  • Planning your indie launch
  • Maximizing social media
  • Handling the unexpected—both positive and negative
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RICH AMOOI is a former Silicon Valley radio personality and wedding DJ who now writes romantic comedies full-time. He is happily married to a kiss monster imported from Spain. Rich believes in public displays of affection, silliness, infinite possibilities, donuts, gratitude, laughter, and happily ever after.

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VICTORIA DE LA O is the award-winning and RITA®-nominated author of the Tell Me romance trilogy, including Tell Me How This Ends. A native of California’s Silicon Valley, she spends time hanging out with her family, arguing about films, and practicing Wonder Woman spins. She also enjoys talking to readers, so visit her on

HANNAH JAYNE is the author of the Underworld Detection Agency Chronicles novels published by Kensington Books. Her first novel, Under Wraps was a Reader’s Choice nominee for the State of Utah Library Association’s Novel of the Year, and her Under Attack, Under Suspicion, and Under The Gun, all received Publisher’s Weekly starred reviews, while the fifth novel in the series, Under A Spell, was a Romantic Times Top Pick. Jayne also writes young adult thrillers for Sourcebooks. Her debut novel, Truly, Madly, Deadly was a number one national bestseller in young adult fiction in the U.S. and a top seller in Brazil, and was nominated for a CBS Teen Choice Book of the Year and a Bram Stoker award for excellence in horror. Her latest, Twisted, is a Goodreads Psychological Thriller Book of the Month and has been shortlisted for a Reluctant Readers Award by the librarians’ organization In the Margins. For more information, visit

EVA MOORE, a former third grade teacher and now stay-at-home mom, began writing to save her sanity five years ago after moving to California. Two trans-continental moves and another baby later, that has proven to be a wise decision. She self-published her first two novels, Someone Special and Second Chances, this year. The last two books in the Girls' Night Out Series will follow by summer. Her fourth book, Forever Nights, won the Cherry Adair Finish The Damn Book Contest for 2016.

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LAYLA REYNE is a 2016 RWA® Golden Heart® Finalist. Raised in North Carolina, she now calls San Francisco home. She enjoys weaving her bi-coastal experiences into her stories, along with adrenaline-fueled suspense and heart pounding romance. She is the author of the Agents Irish and Whiskey romantic suspense series from Carina Press and a forthcoming sports romance duology with Riptide Publishing. When she’s not writing stories to excite her readers, she downloads too many books, watches too much television, and cooks too much food with her scientist husband, much to the delight of their smushed-face, leftover-loving dogs.